Download bestseller ebooks free Social Media

Social Media and Public Relations: Fake Friends and Powerful Publics. Judy Motion, Robert L. Heath, Shirley Leitch

Social-Media-and-Public.pdf
ISBN: 9780415856263 | 234 pages | 6 Mb

• Social Media and Public Relations: Fake Friends and Powerful Publics
• Judy Motion, Robert L. Heath, Shirley Leitch
• Page: 234
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780415856263
• Publisher: Taylor & Francis

Download Social Media and Public Relations: Fake Friends and Powerful Publics

Download bestseller ebooks free Social Media and Public Relations: Fake Friends and Powerful Publics

Overview

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies.

More eBooks:
Scribd download books Americanah (Spanish Version) (English literature) 9786073123853 by Chimamanda Ngozi Adichie
Free audio books downloads mp3 The 5 Choices: The Path to Extraordinary Productivity
Pdf file ebook download Illness as Many Narratives: Arts, Medicine and Culture
Download ebook files free What I Eat: Around the World in 80 Diets
Google ebook downloads Tell Me Lies